Ashlee Simpson’s Pastel Pink Hair: Igniting the Hottest Fall Hair Trend
Ashlee Simpson, the 35-year-old singer known for her iconic platinum blonde locks, recently captivated fans and beauty enthusiasts alike with a dramatic and delightful hair transformation. On October 24, she unveiled a brand new pastel pink hairdo, a bold departure from her signature icy blonde that instantly sent ripples across the beauty world. This unexpected yet utterly chic change has quickly positioned Ashlee at the forefront of the hottest fall hair trends, proving that vibrant hues are in for the cooler months.
Ashlee’s stunning new color, affectionately dubbed “#PumpkinPink” by her stylist, was expertly crafted by the renowned Riawna Capri of the prestigious Nine Zero One Salon in Los Angeles. Riawna, a celebrity hairstylist celebrated for her innovative color work, styled Ashlee’s fresh pink mane into effortlessly beautiful beach waves. The sophisticated look featured a subtle ombre effect, with a lighter shade of pink at the roots gradually fading into a deeper, richer tone towards the ends, creating a multidimensional and captivating finish. This smokey, dusty pink offers a refreshing alternative to traditional fall palettes, adding a playful yet elegant touch to her overall aesthetic.
Embracing the “Pumpkin Pink” Hue: A Step-by-Step Guide
Riawna Capri generously shared the secret to Ashlee’s enviable “Pumpkin Pink” shade, making it accessible for those eager to replicate the look. For anyone with a bright blonde base, achieving this specific hue is within reach. Riawna’s formula utilizes Joico Intensity products, a professional line known for its vibrant and long-lasting direct dyes. Here’s how you can achieve Ashlee’s beautiful pastel pink:
- Start with a Light Base: This look is most effective on pre-lightened, bright blonde hair. The lighter your blonde, the truer and more vibrant the pink will appear.
- Mixing the Formula: Combine 2/3 parts Joico Intensity Rose Gold with 1/3 part Joico Intensity Bronze. Add a dash of Joico Intensity Blush to fine-tune the shade and add depth.
- Dilution is Key: To achieve Ashlee’s soft, pastel intensity, dilute the entire color mixture with an equal amount of hair conditioner. This helps to soften the pigment and ensure an even, buildable application.
- Application: Apply the diluted mixture evenly to dry hair, ensuring every strand is saturated for consistent color.
- Processing Time: Let the color sit for approximately 20 minutes. Always perform a strand test first to gauge the exact timing needed for your desired vibrancy and to check how your hair responds to the color.
- Rinse and Style: Once the desired shade is achieved, rinse thoroughly with cool water until the water runs clear. Follow with a color-safe shampoo and conditioner to lock in the color and hydrate your hair.
This specific blend creates a unique pink that is neither overtly bright nor too muted, striking a perfect balance for the fall season. Riawna emphasized that “there’s no better time to change up your hair than Halloween time!” – a sentiment that perfectly captures the playful spirit of this transformative shade.
The Pink Hair Phenomenon: Celebrities Leading the Charge
Ashlee Simpson is certainly not alone in her embrace of vibrant, non-traditional hair colors this season. The trend of celebrities experimenting with their hair, especially pink, has been gaining significant momentum. This wave of celebrity makeovers signals a broader shift towards bolder, more expressive hair choices as people look to infuse fun and personality into their appearance, especially during the autumn months when a pop of color can truly brighten spirits.
Lady Gaga’s Bubblegum Pink Statement
Just weeks before Ashlee’s debut, on October 6, Lady Gaga, 33, also showcased new pink hair on her Instagram. Gaga’s take on the trend was a bright, side-swept bubblegum pink, offering a more vivid contrast to Ashlee’s softer, dustier hue. Her longtime hairstylist, Frederic Aspiras, crafted this eye-catching look, which perfectly complemented Gaga’s evolving fashion narrative. Prior to this, Gaga had been sporting her classic platinum blonde, often styled in voluminous old Hollywood waves, highlighting her versatility and fearless approach to style. Her choice of pink demonstrated how the color can be adapted to various personal aesthetics, from glamorous to edgy.
Demi Lovato’s Edgy Dip-Dyed Pink
Adding to the growing roster of pink-haired stars, Demi Lovato, 27, experimented with the pink trend on October 1. Opting for a more subtle yet impactful approach, Demi’s typically jet-black, sleek bob featured ends that appeared lightly dipped in neon pink paint. This artistic detail, executed by hairstylist Paul Norton using Unite Hair Lazer Straight products to maintain her signature smooth finish, offered an edgy and contemporary twist on the pink trend. It demonstrated that vibrant colors don’t necessarily require a full-head application; even a touch can make a powerful style statement, particularly for those with darker hair who want to experiment without a drastic overall change.
Why Pink is the Ultimate Fall Hair Color
The sudden surge in pink hair across celebrity circles is more than just a fleeting fad; it’s a reflection of deeper beauty and fashion trends. While fall traditionally ushers in warm, earthy tones like auburn, caramel, and chocolate brown, this year, vibrant pink offers a refreshing and unexpected alternative. It challenges conventional seasonal norms, bringing a playful and rebellious spirit to the cooler months. Pink hair provides a vivid contrast to the muted colors of fall fashion, allowing individuals to stand out and express their unique personality.
Beyond its aesthetic appeal, pink hair, especially in pastel or smokey tones, evokes a sense of whimsy and nostalgia. It taps into a desire for individuality and self-expression, allowing wearers to showcase their creativity. The timing, coinciding with Halloween, further enhances its appeal, as people often feel more adventurous with their style during this festive period. It’s a way to embrace transformation, much like the changing leaves, but with a vibrant, human touch.
View this post on InstagramAll smiles for my beautiful babe @ashleesimpsonross with her fresh new hue #PumpkinPink! 💖🎃💖 Are you loving this smokey, dusty pink as much as we do!? 🥰😍🥰 Well, there’s no better time to change up you hair than Halloween time! 🧚🏼♀️ . How To Get The Look: (once you’re a lovely bright blonde) using @joicointensity mix 2/3 #RoseGold with 1/3 #Bronze and a dash of #Blush dilute that entire formula with equal amounts of conditioner. apply to dry hair, and let sit for 20 mins. and that’s it! Show me your #PumpkinPink, i wanna see! 💖 . @joico #901girl #hairjoi #joicointensity
A post shared by Riawna Capri | Hairstylist (@riawna) on

Maintaining Your Vibrant Pink Hair
Achieving a stunning pink shade like Ashlee’s is only half the battle; maintaining its vibrancy and preventing premature fading is crucial, especially with fashion colors. Here are essential tips for keeping your pink locks looking fresh and beautiful:
- Use Color-Safe Products: Invest in high-quality shampoos and conditioners specifically formulated for color-treated hair. These products are designed to be sulfate-free, which helps prevent color stripping.
- Wash Less Frequently: The more you wash your hair, the faster your color will fade. Try to extend the time between washes using dry shampoo. When you do wash, use cool water, as hot water opens the hair cuticle, allowing color molecules to escape.
- Minimize Heat Styling: Excessive heat from styling tools like straighteners, curling irons, and blow dryers can cause color to fade faster. Always use a heat protectant spray before styling and opt for lower heat settings.
- Deep Conditioning: Regular deep conditioning treatments will keep your hair healthy and help seal the cuticle, which is vital for retaining color. Healthy hair holds color better.
- Color-Depositing Conditioners/Masks: Consider using color-depositing conditioners or masks infused with pink pigments. These products can help refresh your color between salon visits and maintain its vibrancy.
- UV Protection: Sun exposure can fade hair color. If you spend a lot of time outdoors, consider using hair products with UV filters or wearing a hat to protect your hair.
Exploring the Spectrum of Pink Hair Colors
While Ashlee Simpson’s “Pumpkin Pink” is a standout, the world of pink hair offers an incredibly diverse spectrum of shades, allowing for endless customization. From subtle to striking, there’s a pink for every personality and skin tone:
- Pastel Pink: Soft, delicate, and often associated with a dreamy, ethereal aesthetic. Ashlee’s shade falls into this category, offering a subtle yet impactful change.
- Rose Gold: A sophisticated blend of pink, peach, and gold undertones, this shade offers warmth and shimmer, making it a popular choice for those looking for a more metallic finish.
- Bubblegum Pink: Bright, cheerful, and undeniably fun. Lady Gaga’s recent transformation leans into this vibrant, playful territory.
- Neon/Hot Pink: For the bold and adventurous, neon pink is an electrifying shade that guarantees to turn heads. Demi Lovato’s dip-dye offers a hint of this intensity.
- Fuchsia/Magenta: Deeper, richer pinks with purple undertones that offer a dramatic and luxurious feel, often lasting longer than lighter pastels.
- Dusty Rose: A more muted, sophisticated pink with grey or brown undertones, perfect for those seeking a softer, more understated elegance.
The versatility of pink means it can be adapted to suit various preferences, whether you desire a subtle highlight, a dip-dye effect, a full head of vibrant color, or a multi-tonal blend like Ashlee’s.
The Rise of Professional Salon Services for Bold Transformations
While at-home hair dyeing kits have become increasingly popular, achieving complex, multi-tonal, or vibrant fashion colors like Ashlee Simpson’s pastel pink often requires the expertise of a professional salon. Salons like Nine Zero One, with stylists like Riawna Capri, possess the knowledge, specialized products, and advanced techniques necessary to ensure precise color application, minimal damage, and a truly bespoke result. Professionals can accurately assess your hair’s current condition, determine the best lightening strategy (which is often a prerequisite for vibrant colors), and formulate a custom shade that perfectly complements your skin tone and desired aesthetic. Their ability to create subtle gradients, ombres, and balayage effects for colors like pink elevates the final look from a simple dye job to a work of art, giving clients the confidence that comes with a perfectly executed transformation.
The celebrities have all been switching up their hair colors for fall, showcasing a spectrum of bold and beautiful transformations. From Ashlee’s elegant “Pumpkin Pink” to Lady Gaga’s playful bubblegum hue and Demi Lovato’s edgy neon tips, the message is clear: fall is the season for vibrant self-expression. Don’t be afraid to experiment and find a shade that speaks to you. You can click through the gallery above to see all of the best celebrity hair makeovers from this year and gather inspiration for your next bold look!