Jane Fonda Revitalizes Iconic ’80s Workout for Crucial ‘Exercise That Vote’ Campaign
In an electrifying blend of nostalgia, fitness, and vital civic engagement, legendary actress and activist Jane Fonda has once again captivated audiences, not with a new movie role, but with a powerful call to action: to “exercise your right to vote.” Channeling the iconic energy of her groundbreaking 1980s workout tapes, Fonda, alongside an impressive roster of celebrity friends, launched a vibrant campaign designed to inspire and mobilize citizens for the upcoming election. This inventive initiative seamlessly marries the beloved aesthetics of retro fitness with a pressing contemporary message, underscoring the enduring importance of democratic participation and civic responsibility.
Jane Fonda, a name synonymous with both cinematic excellence and a revolutionary approach to physical fitness, brings decades of experience in inspiring movement. Her early workout videos not only topped charts but fundamentally reshaped the fitness industry, empowering millions to take control of their physical well-being. Now, at 82, she channels that same infectious energy and persuasive power towards a different, yet equally vital, form of exercise: the act of voting. The “Exercise That Vote” campaign isn’t just a clever play on words; it’s a meticulously crafted effort to inject enthusiasm and urgency into the civic process, ensuring that every voice is heard and every ballot cast. The campaign’s message, while rooted in the specific context of the 2020 presidential election, resonates with timeless relevance about the responsibility of an engaged citizenry. The video kicks off with Fonda herself, resplendent in quintessential ’80s spandex and a vibrant headband, exuding an aura of readiness and determination, perfectly setting the stage for the high-energy, high-impact message that follows.
The Energetic Call to Action: Get Ready to Vote!
#ExerciseThatVote 💪🏾 The QUEEN @Janefonda getting us all in shape for the election of our LIVES!!!!!! Don’t weight 🏋🏾‍♀️ (see what I did there? 🤣), many state registration deadlines are TODAY!!!! So check your registration status now!!!!! https://t.co/pdDuAqomaQ pic.twitter.com/TI7Y3ABLLp
— kerry washington (@kerrywashington) October 5, 2020
With the unmistakable charisma that has defined her career, Jane Fonda addresses the “class” directly, her voice ringing with both playful enthusiasm and serious intent. “Hello, class. We’re bringing back the movement! We need you to be in shape for the upcoming race,” she declares, immediately drawing a parallel between physical readiness and preparedness for the democratic process. Her instructions are clear and resonant: “I need you to be strong. I need you to be laser-focused. I need you to be fully committed to the task at hand. So, let’s get ready to exercise our right to vote.” This powerful opening statement sets the tone for the entire video, emphasizing that voting is not merely a passive act, but an active, disciplined commitment that requires mental fortitude and collective effort. The scene then expands, revealing a star-studded ensemble of celebrity friends, each enthusiastically engaging in their own versions of ’80s-inspired workouts, demonstrating the diverse ways in which people can “get in shape” to cast their ballots and truly make their voices heard.

A Star-Studded Lineup Inspiring Active Civic Engagement
The “Exercise That Vote” video is a masterclass in leveraging celebrity influence for a crucial cause. Each participant brings their unique charm and energy, ensuring the message reaches a broad and diverse audience. The visual spectacle of these beloved figures embracing the campy, yet undeniably fun, aesthetic of ’80s fitness adds an element of joyful persuasion to the serious topic of voting, making it feel accessible and engaging for everyone.
Among the vibrant cast, we see the multi-talented **Ken Jeong**, renowned for his comedic timing, injecting humor into the workout by comically lifting weights in a notably tiny, retro outfit. His presence ensures that even a serious message can be delivered with a smile, making the idea of civic duty feel less daunting and more approachable for all. Then there’s basketball legend Shaquille O’Neal, whose towering presence is softened by his infectious enthusiasm as he joyfully participates in some truly ’80s-tastic aerobics. Shaq’s involvement speaks to his broad appeal across demographics, bringing a sense of fun and accessibility to the campaign, proving that anyone, regardless of their background or celebrity status, can and should get involved in the democratic process.
Continuing the celebrity parade, Kerry Washington, known for her powerful roles and outspoken activism, is seen vigorously doing sit-ups. Dressed in eye-catching neon spandex, classic door-knocker earrings, and a “Let’s Get Physical” tee, she embodies the spirit of active engagement. Her impassioned plea to fans to “exercise that right” reinforces the notion that voting is an action, a muscle we must consciously flex. Next up, Amy Schumer, a comedian celebrated for her relatable humor, effortlessly demonstrates some jump roping in her leggings, adding a touch of everyday realism to the glamorous workout. Her participation reminds viewers that civic duty is something that fits seamlessly into the lives of ordinary people, even amidst their daily routines.
The video also features the dynamic duo of **Orlando Bloom** and Katy Perry, showcasing different forms of participation. Bloom is energetically pushing himself hard in the gym, representing active physical engagement and dedication. His fiancĂ©e, Katy Perry, who had recently given birth to their daughter,Daisy Bloom, takes a more relaxed approach, playfully “sitting this one out” from the intense physical exertion. Yet, her role is equally significant; she’s doing her part by “eating chocolate and spying on her hot dude,” subtly hinting that engagement can take many forms, even if it’s just by thinking deeply about civic responsibility and staying informed. Later, in a moment of relatable humor and advocacy, while pumping breast milk, she emphatically tells her fans they need to “get pumped to vote,” cleverly integrating her new motherhood experience with the campaign’s core message. This inclusion powerfully highlights that civic duty is for everyone, regardless of their life stage, current circumstances, or physical capacity.
Rounding out the impressive ensemble are younger stars like Ashley Benson, bringing youthful exuberance to the trampoline in a vibrant pink leotard, and Vanessa Hudgens, who gracefully performs classic Jane Fonda stretches in a chic mesh one-piece. Their involvement helps broaden the campaign’s reach, demonstrating to a younger demographic that voting is cool, fun, and a collective responsibility, not just for older generations. As the workout culminates, Jane Fonda delivers a final, triumphant flourish, combining physical instructions with the ultimate civic reminder: “Exercise those glutes, exercise your quads, exercise your right to vote.” This memorable closing statement encapsulates the entire ethos of the campaign, making an undeniable link between personal discipline and civic participation for the betterment of society.

The Critical Importance of Voter Registration: Don’t Wait!
Beyond the star power and nostalgic allure, the “Exercise That Vote” campaign carries a deeply serious and time-sensitive message: the urgent necessity of voter registration. It’s not enough to simply *want* to vote; one must be officially registered to cast a ballot. This critical step is often overlooked or procrastinated, leading to missed opportunities to participate in the democratic process and have one’s voice heard. Ensuring your registration is up-to-date is the fundamental first step in exercising your most vital civic right.
Why Your Vote Matters
Every election, from local councils and state legislatures to presidential races, has a direct and profound impact on the daily lives of citizens. Policies related to healthcare, education, the environment, the economy, and social justice are all shaped by elected officials and the legislative bodies they comprise. Your vote is your voice, a powerful tool to express your preferences, advocate for your community, and hold leaders accountable for their actions and promises. When eligible citizens choose not to vote, they effectively cede their power and influence, allowing decisions to be made by a smaller, often unrepresentative, segment of the population. The “Exercise That Vote” campaign effectively frames voting not just as a right, but as a vital responsibility that impacts the future trajectory of the nation and directly influences the quality of life for all its inhabitants.
Understanding Voter Registration Deadlines
A crucial aspect highlighted by the campaign, particularly by Kerry Washington’s tweet, is the varying state deadlines for voter registration. These deadlines are non-negotiable and often pass quickly, leaving many potential voters disenfranchised. While the original campaign was focused on specific 2020 deadlines, the underlying message remains universally important: prospective voters must actively seek out and adhere to the registration requirements of their respective states. Missing a deadline, even by a day, means losing the opportunity to vote in that election cycle, effectively silencing your voice for that period. Therefore, the call to “check your registration status now” is a perpetual and urgent plea for proactive civic engagement, encouraging individuals to be informed and prepared well in advance of election day.
Easy Steps to Register and Verify Your Status
The process of voter registration has been made increasingly accessible thanks to the tireless efforts of non-partisan organizations dedicated to increasing voter participation. Organizations like Rock The Vote have played a pivotal role in streamlining the registration process, often providing user-friendly online portals that make it incredibly easy to register or verify existing registration status from the comfort of one’s home. These platforms typically require basic personal information and can often be completed in just a few minutes, removing significant logistical barriers that once deterred many potential voters. The ease of access removes a significant hurdle to voting, placing the onus on individuals to take that simple, yet profound, first step toward fulfilling their civic duty and shaping their future.
The Enduring Impact of Celebrity Activism on Civic Participation
The “Exercise That Vote” campaign stands as a compelling testament to the immense power of celebrity activism when executed thoughtfully and creatively. Jane Fonda, with her unparalleled history of advocacy and deep understanding of media, understands precisely how to harness the spotlight for meaningful causes. By enlisting a diverse group of celebrities spanning various generations and industries, the campaign ensures broad appeal, effectively reaching audiences who might otherwise remain disengaged from political discourse. The lighthearted ’80s workout theme serves as an inviting entry point, disarming potential apathy and making the serious business of voting feel approachable, relevant, and even enjoyable. This strategy is particularly effective in engaging younger and first-time voters, who are often influenced by cultural trends and celebrity endorsements, and who represent the future of democratic participation.
Ultimately, the message delivered by Jane Fonda and her stellar team is clear and resonant: participating in democracy is a collective effort, much like a group workout. It requires dedication, awareness, and consistent action from every eligible citizen. Just as physical fitness keeps our bodies strong and healthy, active civic engagement keeps our democracy vibrant, resilient, and truly representative of its people. So, heed the powerful call from the fitness queen herself: get strong, stay focused, and most importantly, exercise your invaluable right to vote!