Jonas Brothers’ “What A Man Gotta Do” Music Video: A Spectacular ’80s Homage Featuring Priyanka, Sophie, and Danielle
The Jonas Brothers certainly know how to keep their global fanbase on the edge of their seats. Just days before their highly anticipated performance at the 2020 Grammy Awards on January 26, the acclaimed trio — comprised of Kevin Jonas, 32, Joe Jonas, 30, and Nick Jonas, 27 — delivered an exhilarating surprise by releasing the music video for their new single, “What A Man Gotta Do.” Dropping on January 17, this visual masterpiece immediately captivated audiences, not just for its infectious pop energy but for its brilliant and affectionate tribute to iconic 1980s cinema. Elevating the experience even further, the video stars the brothers’ equally famous wives: Danielle Jonas, 33, Sophie Turner, 23, and Priyanka Chopra, 37, each flawlessly embodying beloved characters from their respective cinematic homages.
This vibrant music video isn’t just a catchy tune accompanied by visuals; it’s a meticulously crafted journey back in time, an homage to a decade that continues to define popular culture. The Jonas Brothers, often celebrated for their playful spirit and genuine connection with their audience, tapped into a wellspring of nostalgia, perfectly blending their contemporary sound with the timeless charm of ’80s movie magic. The result is a video that is not only visually stunning but also deeply personal, reflecting the strong bonds and playful dynamics within their growing family. Each scene, carefully chosen and expertly executed, serves as a testament to their creativity and their ability to consistently reinvent their artistry while staying true to their core appeal.
The Clever Tease: Building Anticipation with Iconic Movie Homages
The excitement for “What A Man Gotta Do” was meticulously built up, starting several days before the video’s official release. The Jonas Brothers, masters of social media engagement, began teasing their fans with a series of cryptic yet delightful posts on January 14. The campaign kicked off with an Instagram video showcasing a retro red “JONAS BROTHERS” cassette tape being inserted into a massive, classic boombox – an unmistakable nod to the ’80s aesthetic that would permeate the upcoming video. This initial teaser immediately set the tone, signaling to fans that something special, something steeped in nostalgic charm, was on its way.
Following this, the band unveiled a photoshopped movie poster that instantly became a viral sensation. It featured Kevin Jonas and Danielle Jonas reimagining the iconic romantic comedy “Say Anything…” In this brilliant recreation, Kevin stepped into the shoes of John Cusack’s legendary character, Lloyd Dobler, while Danielle embodied Ione Skye’s Diane Court. The poster’s tagline, “To know Kevin Jonas is to love him. Danielle Jonas is about to get to know Kevin Jonas,” was a charming and humorous twist on the original, perfectly capturing the playful essence of their relationship and the film’s enduring romantic appeal. This clever marketing strategy not only garnered immense attention but also allowed fans to actively participate in guessing the upcoming video’s themes, creating an interactive experience that amplified the anticipation.
The very next day, the spotlight shifted to Nick Jonas, who was tasked with recreating arguably one of the most iconic scenes in all of 1980s cinematic history. Fans eagerly awaited to see which classic moment he would bring to life. The choice, when it was revealed, was nothing short of brilliant, further solidifying the video’s commitment to delivering authentic ’80s nostalgia. This strategic release of teasers, each highlighting a different brother and his wife, ensured sustained fan engagement and kept the conversation buzzing across social media platforms, making the eventual video release feel like a major cultural event rather than just another music drop.
Nick and Priyanka’s “Risky Business”: Sliding into ’80s Stardom
When it was Nick Jonas’s turn to showcase his ’80s homage, he did not disappoint. He flawlessly channeled Joel Goodson, the rebellious character immortalized by Tom Cruise in the 1983 classic “Risky Business.” In a scene instantly recognizable to generations of film lovers, Nick dons nothing but a button-down shirt, boxers, and a pair of pristine white socks, executing the famous slide across the polished wooden floor with an infectious abandon. However, in a clever twist that firmly roots the scene in the context of the new single, the familiar strains of Bob Seger’s “Old Time Rock and Roll” are replaced by the upbeat rhythm of “What A Man Gotta Do.”
This reinterpretation isn’t merely a copy; it’s an homage that respects the original while infusing it with contemporary flair. Priyanka Chopra joins Nick in this segment, adding her signature elegance and playful energy to the scene, further enhancing the dynamic. Their chemistry is palpable, making the recreation feel authentic and natural. To underscore the reference even more, the Jonas Brothers shared another brilliantly photoshopped movie poster, this time featuring Nick and Priyanka in a “Risky Business” parody. The tagline, “Sign me up for the full time. I’m yours,” was a romantic and cheeky nod to both the film’s narrative and their own public display of affection, delighting fans and media alike. This segment perfectly encapsulates the video’s blend of high-energy performance, affectionate self-parody, and deep reverence for its cinematic inspirations, proving that the Jonas Brothers know exactly “what a man gotta do” to captivate an audience.
Kevin and Danielle’s “Say Anything…”: A Boombox Serenade Reimagined
The “Say Anything…” homage featuring Kevin and Danielle Jonas is arguably one of the most heartwarming and instantly recognizable moments in the “What A Man Gotta Do” video. This segment pays tribute to the iconic 1989 film scene where Lloyd Dobler, played by John Cusack, stands outside Diane Court’s window holding a boombox over his head, serenading her with Peter Gabriel’s “In Your Eyes.” It’s a moment that has become synonymous with grand romantic gestures and enduring love, making it a perfect fit for the longest-married Jonas brother and his wife.
Kevin, with a look of earnest devotion, recreates this cinematic proposal of affection, holding a vintage boombox high, though presumably playing “What A Man Gotta Do” instead of Gabriel’s classic. Danielle, embodying the spirit of Diane Court, watches from her window, her expression a mix of surprise, affection, and amusement. The scene is imbued with a genuine tenderness that reflects their real-life partnership and long-standing love story. The visual details, from the boombox itself to the framing of the shot, are carefully designed to evoke the original film, yet infused with the Jonas Brothers’ unique charm. This segment not only highlights Kevin and Danielle’s sweet dynamic but also serves as a poignant reminder of the enduring power of classic romantic cinema, expertly woven into a modern pop context. It’s a testament to the video’s thoughtful design, showing how the ’80s references are not just superficial but deeply integrated into the narrative of the brothers’ lives and relationships.
Joe and Sophie’s “Grease” Fantasy: A ’70s Twist in an ’80s World
When it came to Joe Jonas and Sophie Turner’s segment, the creative team took a delightful detour, breaking slightly from the strictly ’80s theme to embrace another beloved era of cinematic nostalgia: the late 1970s. Their portion of the video is a vibrant and energetic homage to the iconic 1978 musical “Grease,” specifically the electrifying prom dance scene. This subtle shift adds another layer of depth to the video’s nostalgic tapestry, proving that classic cinema transcends strict decade boundaries when the spirit of fun and romance is universal.
Joe, the frontman of DNCE and known for his flamboyant style, and Sophie, the esteemed “Game of Thrones” actress, embody the rebellious charm of Danny Zuko and the sweet transformation of Sandy Olsson. In the initial preview, only their feet were visible, a teasing glimpse that left fans clamoring for more. However, the visual cues were unmistakable: Joe’s hot pink socks and the distinctive hem of Sophie’s skirt immediately conjured images of the Rydell High prom, right before Cha-Cha DiGregorio infamously slides in to steal Danny away. The full video reveals their dynamic performance, brimming with playful choreography and a spirited recreation of the film’s iconic dance energy.
Adding another layer of subtle, yet brilliant, ’80s cross-referencing to this ’70s-themed segment is the unexpected appearance of Matthew Modine. Known to a new generation of fans for his role as Dr. Brenner in Netflix’s hit ’80s-set series “Stranger Things,” Modine’s presence throughout the video provides a recurring, delightful Easter egg. His inclusion serves as a subtle wink to the overarching ’80s theme, even when Joe and Sophie are momentarily whisking us back to Rydell High. This meticulous attention to detail and clever interweaving of cinematic references makes Joe and Sophie’s “Grease” segment not just a highlight, but a testament to the video’s comprehensive and engaging nostalgic vision. It’s a perfect blend of high energy, iconic movie magic, and the undeniable chemistry between Joe and Sophie, showcasing their ability to inject humor and personality into every performance.
The Wives as Muses: A Continuing Legacy
The “What A Man Gotta Do” video powerfully reaffirms a trend that has become central to the Jonas Brothers’ renewed success: the prominent and celebrated involvement of their wives. Priyanka Chopra, Sophie Turner, and Danielle Jonas are no longer just the partners behind the scenes; they are integral parts of the Jonas Brothers’ public narrative and creative output. This partnership began emphatically with their monumental comeback in 2019, spearheaded by the release of their album “Happiness Begins” in June and its blockbuster lead single, “Sucker.”
The music video for “Sucker” was a game-changer. It famously showcased the three couples in a lavish, fantastical setting, instantly establishing the wives as muses and essential collaborators. Their charisma, individual styles, and genuine affection for their husbands resonated deeply with fans, making “Sucker” not just a comeback hit, but a cultural phenomenon that highlighted the band’s new chapter as married men. This creative collaboration continued with “What A Man Gotta Do,” where their involvement moved beyond abstract beauty to direct, scene-stealing performances that were both humorous and heartfelt.
Beyond the visual spectacle, the wives’ influence extends into the lyrics and emotional core of the Jonas Brothers’ music. “Happiness Begins” is replete with heartfelt tributes to their partners. Nick Jonas penned a poignant love letter to Priyanka with “I Believe,” a track that openly expresses his profound love and commitment. Similarly, Joe Jonas dedicated “Hesitate” to Sophie Turner, a deeply moving song in which he thanks her for “saving him” and expresses his unwavering support. These songs, coupled with the visual storytelling in their music videos, illustrate that Danielle, Priyanka, and Sophie are more than just supporting cast members; they are the true inspirations behind much of the Jonas Brothers’ recent work. Their presence provides a relatable, authentic dimension to the band’s narrative, inviting fans to celebrate not just the music, but the beautiful and strong family unit that underpins their renewed success. This integration has made the Jonas Brothers’ story more compelling, allowing them to connect with a broader audience who appreciate their honesty and the genuine joy they share with their wives.
The Enduring Appeal of ’80s Nostalgia
The deliberate choice of the 1980s as the overarching theme for “What A Man Gotta Do” is a stroke of marketing genius and a testament to the enduring power of nostalgia. The ’80s, a decade characterized by bold fashion, groundbreaking music, and iconic cinema, holds a special place in the collective cultural consciousness. From vibrant neon colors to synthesizers, power ballads, and a distinct aesthetic, the era offers a rich tapestry for creative exploration. The Jonas Brothers expertly tapped into this wellspring of retro appeal, creating a video that resonates with multiple generations: those who lived through the ’80s, and younger fans who appreciate its timeless charm through pop culture references.
The video’s ability to faithfully recreate classic movie moments – from the intimate defiance of “Say Anything…” to the carefree rebellion of “Risky Business” and the spirited fun of “Grease” – is key to its success. It’s not just about replicating scenes; it’s about capturing the *spirit* of those films: their innocence, their romance, their humor, and their distinctive visual language. The costumes, set designs, and even the subtle directorial choices reflect a deep understanding and appreciation for the source material, ensuring that the homages feel authentic rather than superficial.
Beyond the cinematic references, the ’80s theme provides a framework for pure, unadulterated fun. The decade itself is often associated with carefree optimism and a certain theatrical flair, elements that align perfectly with the Jonas Brothers’ stage presence and musical style. By immersing themselves and their wives in this vibrant era, they offer viewers an escape into a world of vibrant colors, infectious energy, and beloved memories. This strategic embrace of ’80s nostalgia not only makes the “What A Man Gotta Do” video incredibly entertaining but also ensures its widespread appeal, cementing its place as a memorable and culturally significant entry in their impressive discography. It’s a celebration of love, laughter, and the timeless magic of pop culture, all wrapped up in a perfectly retro package.
A Continued Legacy of Joy and Partnership
The release of the “What A Man Gotta Do” music video marks another significant milestone in the Jonas Brothers’ spectacular resurgence. Following their triumphant return with “Happiness Begins” and the record-breaking success of “Sucker,” this new single and its accompanying visual feast demonstrate that the band is not only back but thriving, continually evolving their sound and visual storytelling. The video successfully builds on the narrative established with “Sucker,” further solidifying the integral role their wives play in their professional and personal lives, showcasing their relationships as a source of strength, inspiration, and immense joy.
This commitment to celebrating their partnership, both with each other as brothers and with their spouses, is a defining characteristic of this new chapter for the Jonas Brothers. It allows their music and visuals to carry a deeper, more relatable emotional weight. The ’80s-themed video is more than just a stylistic choice; it’s a vehicle for universal themes of love, playful romance, and nostalgic fun that resonate with a broad audience. The infectious energy and genuine happiness radiating from Kevin, Joe, Nick, Danielle, Sophie, and Priyanka are palpable, creating an experience that is both entertaining and heartwarming.
“What A Man Gotta Do” is a testament to the Jonas Brothers’ enduring appeal, their creative ingenuity, and their understanding of what their fans truly desire: authentic connection, joyful music, and a celebration of life’s beautiful partnerships. As they continue to tour and create new music, this video stands as a shining example of their current artistic direction – one that is bold, affectionate, and utterly captivating. It successfully hyped fans for their Grammy performance and undoubtedly leaves them eager for what the future holds for this remarkable trio and their inspiring leading ladies.