Discover Italy’s Hottest New Music: Ciao SXSW! Showcase Takes Over Austin
Italy’s vibrant music scene is making an emphatic statement on the global stage, transcending traditional boundaries and captivating audiences worldwide. While the meteoric rise of rock sensation Måneskin has undeniably shone a bright spotlight on contemporary Italian talent, there’s a much richer, more diverse tapestry of sound waiting to be discovered. This burgeoning musical landscape is precisely what Italia Music Export aims to showcase with “Ciao SXSW!: The Italian Showcase,” a highly anticipated event set to bring a distinctive slice of Italian culture to South By Southwest.
On March 16th, The Stay Put in Austin, Texas, will transform into a hub of sonic exploration, offering festival-goers a unique opportunity to immerse themselves in the very best of Italy’s emerging artists. This exclusive event is more than just a concert; it’s a curated experience designed to highlight the incredible variety and innovative spirit of Italian musicians beyond the rock genre. To give you a sneak peek into this exciting lineup before you experience it live, Italia Music Export has graciously provided an exclusive playlist, specially compiled for discerning music enthusiasts. Dive in and discover your next favorite band, then make sure to RSVP to witness this electrifying showcase in person. Secure your spot here!
The following playlist serves as your official audio guide to the talents gracing the Ciao SXSW! stage. From captivating melodies to electrifying beats, prepare to be introduced to the future sound of Italy.
“The SXSW booker did a great job selecting some of the most exciting new artists on the Italian music scene,” the Italia Music Export offices shared with us, emphasizing the intentional curation behind the showcase. “Attendees will get a glimpse – both at the Ciao SXSW showcase and throughout the whole festival – of the variety and richness that Italy is currently offering. From Sans Soucis’ pop to Big Mountain County’s rock, all the way to Dumbo Gets Mad’s psychedelic. Don’t miss the chance to discover all the Italian artists performing at SXSW this year.” This statement underscores the commitment to presenting a holistic view of Italy’s musical prowess, moving beyond any single genre to celebrate the innovation flourishing across the country.
The evening kicks off at 8 PM with the captivating sounds of Arya. An Italo-Venezuelan singer and songwriter, Arya brings a truly global perspective to her music, proudly representing the independent collective and music label Atelier 71. Her artistry is a seamless blend of diverse influences, skillfully stitching together elements of nu-soul, hip-hop, and R&B to create a sound that is both “warm and smooth,” yet undeniably fresh and contemporary. Arya’s unique cultural background enriches her musical narratives, offering listeners an intimate journey through soulful melodies and compelling rhythms. Her performance promises to be an exquisite opening to an evening of groundbreaking Italian music.
Following Arya, at 9 PM, the stage will ignite with the raw energy of Big Mountain County. Hailing from Rome, this formidable band channels the spirit of proto-punk legends, drawing comparisons to iconic groups such as Iggy Pop and The Stooges, The MC5, and The Velvet Underground. Big Mountain County isn’t afraid to push boundaries; their music is a fearless exploration of sound, characterized by an unyielding commitment to their distinctive style. They traverse the decades, blending vintage rock sensibilities with a modern edge, creating a powerful and immersive sonic experience. Their 2020 album, *Somewhere Else*, was a testament to their artistic vision, leaving fans eagerly anticipating what new experimental frontiers they might explore next. Their live show is known for its intense energy and hypnotic presence, making them a must-see act for anyone who appreciates authentic, boundary-pushing rock.
The spirit of experimentation continues at 10 PM with GIUNGLA, the compelling artistic persona of Emma Drei. GIUNGLA has already made a significant impact on the international scene, having graced stages alongside acclaimed bands like The xx, FOALS, Battles, and Let’s Eat Grandma. This impressive track record speaks volumes about her talent and the universal appeal of her music. There’s a palpable buzz surrounding her live performances, known for their innovative soundscapes and captivating delivery. Currently, Emma Drei is meticulously crafting her upcoming album with the celebrated producer Andrew Savours, renowned for his work with My Bloody Valentine, The Kills, and Black Country New Road. This collaboration hints at an exciting evolution in her sound, and the Ciao SXSW! showcase offers a prime opportunity to potentially catch an exclusive preview of her new material, cementing her status as an artist on the cusp of global recognition.
At 11 PM, prepare for the enchanting sounds of Baseball Gregg, an indie-pop duo whose origins span Bologna, Italy, and Stockton, California. This transatlantic connection infuses their music with a unique blend of European charm and American indie sensibility. Baseball Gregg embodies the quintessential “cool friends” band – the kind you discover and immediately want to share with everyone. Their 2022 album, *Pasttimes*, perfectly encapsulates their captivating aesthetic, delivering infectious melodies and nostalgic undertones that resonate deeply with listeners. Their performance at the SXSW showcase is set to transport audiences with its dreamy harmonies and laid-back yet undeniably engaging energy, making them a highlight for any indie music aficionado.
As the clock strikes midnight (12 AM), prepare to be launched into a new dimension with Dumbo Gets Mad. This psychedelic pop project is renowned for its cosmic-inspired sound, creating immersive auditory landscapes that are both mind-bending and deeply soulful. Their music transcends the ordinary, inviting listeners on a journey through vibrant, ethereal soundscapes that blur the lines between reality and dream. Dumbo Gets Mad’s live performance is a truly transformative experience, a kaleidoscopic fusion of intricate melodies, hypnotic rhythms, and otherworldly textures. It’s an essential act for anyone seeking to explore the more experimental and consciousness-expanding facets of contemporary Italian music.
Closing out the spectacular Ciao SXSW! showcase at 1 AM will be the extraordinary Sans Soucis. An award-winning artist, Sans Soucis masterfully weaves together an astonishing array of influences, creating a truly unique and captivating sound. Her music is a rich tapestry that includes elements of Congolese Rumba, the nuanced storytelling of classic Italian songwriting, the futuristic textures of electronic R&B, and the innovative spirit of alt-pop. This incredible fusion results in a sound that is both globally informed and deeply personal, showcasing a remarkable ability to blend disparate genres into a cohesive and exhilarating whole. Sans Soucis’ performance promises to be a powerful and unforgettable finale, leaving a lasting impression with her intricate arrangements and profound artistic expression. Her set will be the perfect culmination of an evening dedicated to celebrating the rich diversity and innovative spirit of Italy’s music scene.
“Italian music has witnessed a significant growth in popularity in recent years, both locally and internationally: we’re talking about Måneskin, of course, but also about many innovative and exciting Italian artists who are performing abroad more and more often,” Italia Music Export reiterated in their statement. This surge in global recognition is not merely a fleeting trend but a testament to the depth of talent emerging from Italy. The Ciao SXSW! showcase is a pivotal moment for these artists, offering them a prime platform to connect with international industry professionals, fellow musicians, and a diverse audience of music lovers.
The curated lineup for Ciao SXSW! is a powerful declaration that Italy’s musical output is far more expansive and dynamic than ever before. It’s an invitation to broaden your horizons and discover the next wave of global sensations. Each artist brings a distinct flavor, from the soulful grooves of Arya to the raw punk energy of Big Mountain County, the experimental pop of GIUNGLA, the indie charm of Baseball Gregg, the psychedelic journeys of Dumbo Gets Mad, and the genre-bending artistry of Sans Soucis. This event is a critical stepping stone for Italian artists looking to cement their place on the world stage, fostering cultural exchange and showcasing the innovative spirit that defines contemporary Italian music. Don’t miss this unique opportunity to immerse yourself in impressive live performances and witness the vibrant future of Italian music unfold.