Master Your At-Home Makeup: Exclusive Tips from Kardashian Artist Hrush Achemyan for Flawless Video Calls

In an unprecedented era where our homes have become our offices, classrooms, and social hubs, the way we connect with the world has undergone a dramatic transformation. Video calls, once a niche feature, have rapidly evolved into the primary mode of communication, shaping our daily interactions from professional meetings to intimate virtual date nights. For many, this shift has brought a new set of considerations, particularly when it comes to presenting our best selves on screen. Recognizing this evolving need, HollywoodLife had the exclusive opportunity to connect with one of the most influential figures in celebrity beauty: Hrush Achemyan. Renowned for her artistry and the mastermind behind the iconic looks of stars like Kim, Khloe, and Kourtney Kardashian, Hrush generously shared her five simple yet transformative tips for achieving a polished and confident look from the comfort of your home. Her insights are more than just makeup advice; they are a guide to maintaining self-care and confidence during these challenging times.

Hrush Achemyan, whose expertise is highly sought after in the beauty industry, recently appeared as a special guest on the popular PrettyLittleThing podcast. During her appearance, she delved into the intricacies of at-home makeup application, offering valuable advice that resonates with anyone navigating the new normal of virtual interactions. Her pragmatic and empowering approach to beauty emphasizes that looking good can significantly contribute to feeling good, especially when daily routines have been disrupted.

Hrush Achemyan’s 5 Essential At-Home Beauty Tips for the Digital Age

Hrush understands that beauty extends beyond just cosmetics; it’s intricately linked to our overall well-being. Her advice begins with foundational self-care principles before diving into specific makeup techniques. Here are her empowering tips, expanded for comprehensive understanding:

1. Prioritize Mental Well-being: “Try not to lose your mind.”

The first and arguably most crucial tip from Hrush speaks to the mental toll of extended periods indoors and the uncertainty of current global events. It’s a gentle reminder to prioritize your mental health, which is the foundation of all self-care. During times of stress and isolation, maintaining a sense of normalcy and calm is paramount. This can involve practicing mindfulness, meditation, engaging in hobbies, or simply taking breaks from news consumption. Hrush emphasizes that a calm mind translates to a more radiant self, making any subsequent beauty efforts more effective. Remember, self-compassion is key during these demanding periods; it’s okay to feel overwhelmed, but finding healthy coping mechanisms is essential for your inner and outer glow.

2. Embrace Growth and Structure: “Set new goals.”

Hrush’s second tip encourages proactive engagement and a forward-thinking mindset. Setting new goals, no matter how small, can provide structure, purpose, and a sense of achievement during times when routines might feel stagnant. These goals don’t necessarily have to be grand professional ambitions; they can be personal milestones like mastering a new skill, starting a fitness regimen, or dedicating time to learning a new makeup technique. The act of pursuing a goal, even from home, fosters a sense of progress and accomplishment, which in turn boosts confidence and motivation. This psychological uplift is a powerful beauty enhancer, radiating positivity from within.

3. Foundation of Flawless Skin: “Wash your face regularly.”

This seemingly simple tip is often overlooked but forms the bedrock of any successful beauty routine. Hrush stresses the importance of consistent facial cleansing, regardless of whether you’re applying makeup or not. Regular washing helps to remove impurities, excess oil, and any residual makeup, preventing breakouts and ensuring your skin remains healthy and vibrant. Even if you’re not going out, your skin accumulates dirt, sweat, and environmental pollutants throughout the day and night. A clean canvas is crucial not only for makeup application but also for allowing your skincare products to penetrate effectively. Establish a morning and evening cleansing routine using a gentle yet effective cleanser suitable for your skin type to maintain optimal skin health.

4. The Psychology of Self-Care: “When you look good you feel good.”

Hrush eloquently encapsulates the transformative power of beauty rituals with this profound statement. This tip highlights the intrinsic connection between outward appearance and inner confidence. In an era where many aspects of life feel out of control, the act of putting on makeup or styling oneself offers a tangible way to exert control and engage in a therapeutic self-care ritual. It’s not about conforming to societal standards but about personal empowerment. When you take the time to enhance your features, you’re often investing in your mood, self-esteem, and readiness to face the day, even if that day is spent entirely at home. This boost in confidence can improve your interactions, performance in virtual meetings, and overall mental state.

5. Achieve a “Naturally Poppin'” Video Call Look: The Essential Makeup Kit

Now for the practical application! Hrush provides a succinct yet impactful list of products and techniques to ensure you look your best for any video call. The goal is to achieve a fresh, vibrant look that enhances your natural features without appearing overly done. This curated selection focuses on bringing definition, light, and a healthy glow to your face, making you appear engaged and polished on screen.

• Brow Gel: Well-groomed eyebrows frame the face and can instantly make you look more put-together. Hrush recommends using brow gel to tame unruly hairs, define their shape, and add a subtle fullness. A clear or tinted brow gel can make a significant difference, opening up your eyes and providing a polished finish without heavy makeup.
• Lashes & Plump Mascara: Eyes are often the focal point during video calls. Applying a few individual lashes or using a volumizing mascara can dramatically enhance your eyes, making them appear larger and more expressive. Hrush suggests “plump mascara” specifically to add volume and intensity, drawing attention to your gaze without needing extensive eyeshadow application.
• Lip Care (Scrub & Chapstick): Dry, chapped lips can be distracting. Hrush advises starting with a gentle lip scrub to exfoliate and smooth your lips, creating a perfect canvas. Follow this with a nourishing chapstick or lip balm to hydrate them. Hydrated lips look fuller and healthier, and this simple step ensures any lip color you apply later (or even just the natural tone of your lips) looks its best.
• Illuminator on Peaks of the Face: This is Hrush’s secret to looking “naturally poppin’.” Applying illuminator (or liquid/cream highlighter) to the high points of your face — cheekbones, brow bone, cupid’s bow, and the bridge of your nose — catches the light beautifully. This technique creates a luminous, dewy glow that mimics healthy, radiant skin. On camera, this subtle shimmer helps to define your facial structure and gives a fresh, awake appearance without the need for heavy contouring. It’s about enhancing your natural radiance.

Behind the Brush: Hrush Achemyan’s Artistic Philosophy and Celebrity Collaborations

Hrush Achemyan’s extensive career includes working closely with the iconic Kardashian and Jenner sisters for many years. She describes her journey with the famous family as “a dream,” emphasizing their generosity and unwavering support for her artistic endeavors. This long-standing relationship is a testament to Hrush’s talent, professionalism, and ability to consistently deliver stunning results that resonate with her high-profile clientele.

The Creative Process: Collaboration and Vision

When it comes to developing specific looks, Hrush reveals that the creative process is a dynamic interplay between her artistic vision and the client’s preferences. “It usually depends on the client and situation,” she explained. Sometimes, clients arrive with “specific and clear references,” often inspired by images found online or in magazines. While this provides a clear starting point, Hrush acknowledges the challenges presented by the “age of photoshop,” where digital enhancements can create unrealistic expectations. However, a true artist like Hrush possesses “tricks up their sleeve,” allowing her to translate aspirational images into achievable, beautiful realities tailored to each individual.

Conversely, there are times when Hrush is “given the driver’s seat,” allowing her full creative freedom. In these instances, her artistry shines as she meticulously works “off the client’s facial structure, skin tones, and aura.” This deeply personalized approach ensures that the makeup not only highlights natural beauty but also complements the client’s unique personality and energy. Hrush’s philosophy is rooted in trust: “Trust the process,” she advises, with the confident assurance that “no matter what you’re going to come out looking like a million dollars on the other side of Hrush.” This unwavering belief in her craft and dedication to her clients truly sets her apart.

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An Artist’s Evolving Palette: Hrush’s Favorite Looks and Future Tutorials

With a career marked by countless iconic and gorgeous makeup looks created for the Kardashians and her diverse clientele, Hrush Achemyan shared a fascinating insight into her artistic perspective. When asked about her all-time favorite look, she revealed an approach that defines a true innovator: “Every time I feel like I do a new makeup look, that’s my new favorite look. I haven’t done my job as an artist if I don’t have new looks I’m obsessed with.” This statement underscores her dedication to continuous growth, creativity, and the relentless pursuit of fresh, captivating aesthetics. For Hrush, artistry is a journey of constant evolution, where each new creation becomes a temporary peak of inspiration before the next challenge emerges.

Fans eager to replicate Hrush’s signature style, particularly her go-to everyday makeup look, have much to anticipate. Rather than simply describing her favorite everyday glam, Hrush playfully teased her audience, stating, “I could tell you the answer but I want y’all to learn how to do it.” She excitingly announced plans for an upcoming tutorial series on her YouTube channel, dedicated to achieving her coveted everyday makeup. Understanding that beauty should be accessible to everyone, Hrush confirmed that she would offer “a couple versions so y’all can get the lux and the drugstore version.” This commitment to providing options, catering to different budgets, demonstrates her inclusive approach to beauty education. “We’re going on a journey together, my little friends,” she affectionately shared, inviting her audience to join her in mastering practical yet glamorous looks.

Hrush Achemyan and PrettyLittleThing: A Partnership in Style

Hrush’s recent appearance on the PrettyLittleThing podcast was just a glimpse into a blossoming relationship between the makeup maestro and the popular fashion brand. She expressed her long-standing admiration for PLT, noting, “PLT has been a fav brand of mine for a while. they know how to throw a great party and make cute fashions.” Hrush particularly appreciates their collaborative spirit and the impactful partnerships they’ve fostered with other creatives. This mutual respect and alignment in brand values hint at exciting developments on the horizon. With a coy but telling remark, Hrush hinted at future projects, stating, “I love their collabs and let’s just say you might be seeing more of Hrush x PLT in the future…” This promising tease suggests that fans can expect innovative ventures, possibly including beauty product lines, fashion collections, or collaborative campaigns that blend Hrush’s unparalleled beauty expertise with PrettyLittleThing’s trendy and accessible fashion offerings. This synergy promises to deliver fresh inspiration and stylish solutions for beauty and fashion enthusiasts alike, further solidifying Hrush’s influence across both industries.