Team Bethenny: An Exclusive Deep Dive into Working for Skinnygirl Mogul Bethenny Frankel
Have you ever fantasized about what it would be like to step into the whirlwind world of a high-powered entrepreneur and reality television superstar? Imagine the relentless pace, the ever-changing demands, and the sheer exhilaration of contributing to a vast empire built on sharp wit and even sharper business acumen. For those who ponder such a life, an exclusive glimpse into the daily operations of Bethenny Frankel, the dynamic force behind the multi-million dollar Skinnygirl brand and a beloved fixture on The Real Housewives of New York, offers a revealing answer. With Bethenny’s triumphant return to the latest season of RHONY, her already packed schedule has reached new heights of intensity, pulling back the curtain on the incredible individuals who form ‘Team Bethenny.’ This inside look, straight from her dedicated personal assistant and stylist, unveils the intricate dance required to keep the Skinnygirl empire not just running, but thriving amidst the unique circumstances of its founder’s life. Prepare to be impressed by the dedication, adaptability, and unwavering commitment of the women who are truly the engine room of Bethenny’s success.
The notion of working for a Real Housewife might conjure images of glamour and drama, but for those truly in the trenches with a powerhouse like Bethenny Frankel, it’s far more about strategic planning, meticulous execution, and crisis management. After absorbing the insights from this special feature, it’s virtually guaranteed that your perspective on celebrity assistants will shift dramatically. These aren’t just support staff; they are vital, indispensable members of an elite team, operating with the precision of highly trained professionals. Their roles extend far beyond simple tasks, encompassing the foresight, agility, and unwavering focus necessary to support a mogul whose life unfolds at breakneck speed, both on and off the camera.
Meghan Herd, Bethenny’s executive assistant, perfectly encapsulates the dynamic nature of their work. “No two days are the same,” she explains, a statement that resonates deeply with anyone who has ever tried to keep pace with an entrepreneurial whirlwind. This isn’t a cliché; it’s a fundamental truth defining the environment. One day might involve coordinating complex travel logistics across multiple time zones for a brand launch, while the next could pivot to managing urgent media requests, orchestrating philanthropic initiatives, or even navigating unexpected family demands. The unpredictable rhythm demands a unique blend of organizational prowess and spontaneous problem-solving, turning every workday into an intricate logistical puzzle. The ability to switch gears at a moment’s notice, to anticipate needs before they are articulated, and to remain unflappable under pressure are not just desirable traits, but absolute necessities for thriving in Bethenny Frankel’s orbit.
Echoing Meghan’s sentiments on the relentless pace and unpredictability is Julia Kitziger, Bethenny’s personal stylist. Julia’s role is far more extensive than simply picking out outfits; it’s about curating Bethenny’s public image, ensuring she is impeccably presented for every appearance, interview, and social engagement. “I need to be alert and know her schedule as it’s changing,” Julia emphasizes, highlighting the constant state of readiness required. In Bethenny’s world, a schedule is a living, breathing entity, subject to instantaneous revisions. This means Julia must not only track the formal itinerary but also anticipate potential last-minute changes, unexpected events, and the specific wardrobe needs that arise from them. Her mantra, “What she needs when she needs it is there at all times,” speaks volumes about the proactive, almost clairvoyant level of preparedness that defines her contribution to Team Bethenny. It’s about thinking several steps ahead, ensuring every contingency is covered, from a sudden press conference to an impromptu photo opportunity, guaranteeing Bethenny always looks and feels her best, regardless of the chaotic circumstances.
To truly grasp the level of meticulous preparation and intuitive understanding that Julia brings to her role, one need only look at a particularly telling anecdote. As Bethenny was being ushered into a bathroom for a rapid wardrobe change, a moment of potential crisis arose. “I don’t have panties—tell me you brought…” Bethenny started, a statement dripping with the kind of urgent, unfiltered need that only someone intimately familiar with her boss could address. Without missing a beat, Julia calmly and confidently responded, “Yup.” This brief exchange is incredibly illuminating. It’s not just about having a backup pair of underwear; it’s about anticipating *every* possible need, no matter how personal or seemingly trivial, and having it ready before it’s even requested. This isn’t just professional styling; it’s a testament to a profound level of trust, an almost telepathic connection, and a dedication to ensuring Bethenny is always supported, always prepared, and always comfortable, even in the most hurried and demanding situations. It underscores the unspoken agreement that these assistants are not merely employees but guardians of Bethenny’s comfort and composure in the public eye.
Beyond the logistical wizardry and anticipatory readiness, Julia also offers profound insight into Bethenny Frankel as a person and, more importantly, as a mentor. “Whatever you’re doing [for her], you have to do it like it is the only job you have ever done,” Julia states, revealing the high bar Bethenny sets for herself and, by extension, for her team. This isn’t about working harder; it’s about working smarter, with a level of passion, precision, and dedication that transforms tasks into a craft. It speaks to Bethenny’s belief in excellence, in going above and beyond, and in bringing one’s absolute best to every endeavor. This philosophy fosters a culture of high performance, where mediocrity simply isn’t an option. Yet, this demanding standard is tempered with genuine support and invaluable mentorship. “She’s supportive, but she teaches a lot,” Julia adds, painting a picture of a boss who not only expects greatness but actively invests in the growth and development of her team. Bethenny’s career is a masterclass in entrepreneurship, and working alongside her provides a unique, real-world education in business strategy, brand building, and navigating the complexities of public life. It’s an immersive learning experience, offering unparalleled insights into how a multi-faceted empire is built and sustained.
This demanding, yet rewarding, environment is further characterized by a shrewd understanding of professional boundaries and personal camaraderie. “There are times to be professional and there are times to kick your feet up and have fun,” Julia concludes. This nuanced approach demonstrates Bethenny’s ability to foster a cohesive, loyal team. While the pressure is undoubtedly immense, there are also moments of levity, shared laughter, and genuine connection. This balance is crucial for maintaining morale and fostering a sustainable working relationship in an industry known for its intensity. It acknowledges the human element of working together, understanding that while the work is serious, the people doing it need moments of decompression and personal interaction. It transforms the professional relationship into something more akin to a tightly knit unit, bonded by shared challenges and successes, operating with a deep understanding of each other’s strengths and needs.
Ultimately, the question lingers: would you ever want to work for Bethenny Frankel? The answer, after gaining this exclusive insight, is complex. It’s a role that demands unparalleled dedication, an insatiable thirst for challenge, and an almost superhuman ability to adapt. It promises long hours, unpredictable scenarios, and the constant pressure of working under the gaze of a media mogul. Yet, it also offers extraordinary opportunities for growth, direct mentorship from a business icon, and the unique satisfaction of contributing to a brand that has genuinely resonated with millions. It’s a career path not for the faint of heart, but for those who thrive in high-stakes environments and aspire to be part of something truly groundbreaking. The lives of Meghan and Julia serve as compelling proof that being part of ‘Team Bethenny’ is more than just a job; it’s an immersive experience in the dynamic, demanding, and ultimately incredibly rewarding world of one of today’s most captivating entrepreneurs. To witness more of Bethenny’s fast-paced life and the tireless efforts of her incredible team, be sure to tune in to The Real Housewives of New York City on Tuesdays at 9pm ET/PT on Bravo.
— Casey Mink
Follow @Casey_Mink